# Mission Movie

Popularity of Apple iTunes

Apple iTunes is now one of the most popular media libraries in whole world.   iTunes has secured a massive lead over its competitors in the sector.  iTunes music, video, and app download services have become a significant cash generator for Apple thanks to the popularity of the company’s iDevices.  So many worthy competitors came along but no other retailer has so thoroughly dominated the market this way.  Its core entertainment product categories are perfectly organized and its database is increasing day by day, which is making it a single place for all the medias As per the research on the home digital-video sector, itunes is holding a 67 percent share of the digital TV download market, not only that it gets 65 percent share of the movie market.  It’s several times over than its competitors like Microsoft’s xbox video and amazon’s Instant video.  With its easiest availability and largest library it’s day by day gaining more and more popularity